Reed Kram

Born in the United States, Reed Kram now lives and works in Stockholm and Munich. After studying under John Maeda at the Media Lab, Kram founded his own office for design in 1999. He consulted Rem Koolhaas’ research firm AMO on media design related issues and established a practice spanning interactive environments, smart materials and machine intelligence.

In 2004 Kram and Weisshaar founded the office Kram/Weisshaar as a platform to integrate multidisciplinary design efforts. The break-through for Kram/Weisshaar was the landmark project BREEDING TABLES (2005), introducing machine intelligence into the design of physical products. In this project their approach towards intelligently intertwining product development and media design, while taking advantage of the newest technological possibilities, is paradigmatically outlined. The product of BREEDING TABLES is tables, not a single one to be copied, but an indefinite number of different tables. Kram/Weisshaar gained widespread recognition in 2010 for OUTRACE, an installation at Trafalgar Square in London, which was seen by over two million visitors.

Kram & Weisshaar have been referred to as “the vanguard of the next generation of digital designers” (FORM magazine) and “the poster boys of a new breed of designers” (International Herald Tribune). The work of Kram/Weisshaar is part of the permanent collections of MoMA, the Vitra Design Museum, and the Centre Georges Pompidou.